In developing your brand identity there is a balance between visual and verbal and these ideas can underpin many strands that make up your brand as a professional service business.
When discussing your business brand differences, here are some characteristics to consider when creating that distinction in your brand.
Communicate the unique value that your brand offers to customers. Highlight the specific benefits, advantages, or outcomes that distinguish your brand from competitors. Within the business service sector, these could include providing quality over quantity, bespoke offerings within your sector, or a tailored approach to solving the customer problem.
- Develop a distinct brand personality that resonates with your target audience. Define the traits, tone, and style that embody your brand’s character. These aspects of personality can be discovered in customer persona interviews. Whether it’s being bold and edgy, professional and trustworthy, or fun and approachable, align your brand personality with the values and preferences of your customers.
- Share the authentic story behind your brand. Perhaps highlight your company’s history, mission, or core values to create an emotional connection with your audience. Give your brand the human touch and look to create a sense of trust and relatability through authenticity and compelling storytelling.
- Focus on delivering a unique customer experience at every touchpoint, from your website or social post. Differentiate your brand by providing content that is memorable with your customers and build authentic relationships. This can include personalized communication, efficient processes, proactive problem-solving, or tailored solutions that address their specific needs.
By developing or embellishing some of these characteristics, you can differentiate your brand. Creating and building a lasting impression in the minds of your target audience is a surefire way to expand the value in your business.
Remember, the goal is to stand out from the competition by showcasing what makes your brand unique and valuable to customers. Our collaboration with Crucial at the time when we developed the brand and digital touchpoints allowed them to communicate with their target audience, view it here.
We help professional service businesses go from uninspiring branding, ineffective websites, and poor positioning to becoming distinctive businesses, creating sustainable growth which in turn creates long-term value.
If you’d like to discuss how to develop your brand, identity, or website to be more distinct, simply schedule a discovery call with us to find out more.
Piernine – Purposeful branding for professional service-based businesses.