Content Marketing
Tell your story and connect with your ideal audience to inspire action
Our work covers a broad mix of brand, digital and print based content to help our clients achieve and communicate their ambitions.
Content marketing strategy
Content marketing strategy sits at the core of effective marketing activities. It establishes a process for planning, creating and sharing relevant, high-quality content to engage, intrigue and inform current and potential customers. It helps you generate brand awareness, convince customers to take action, and drive revenue.
Without a clear plan – an outline for every piece of content your organisation sends out into the world – there’s no defined pathway to connect with your customers.
By understanding how your customers view content and on what channels, we take an insight-led approach to reach a new generation of customers. By authentically communicating your initiatives and ethos, you’ll increase engagement with your brand at each stage of the customer journey.
Content marketing + SEO for scalable growth
An effective content marketing strategy means writing amazing content for visitors while following SEO best practices to ensure your content generates strong search exposure and brings in qualified visitors from search engines.
Content is the fuel that that powers successful SEO, so we’ll work with you to create a roadmap to achieving sustainable, scalable growth.
Content creation services
- Website copy
- Blog & article writing
- Case studies
- Guides
- FAQs
- Email marketing
- Interactive digital stories
- Brochures
- Infographics
- Presentations
Why content marketing?
Marketing is impossible without great content, whether written, graphic, video or a combination of all three.
Regardless of what type of marketing tactics you use, engaging content sits at the heart of the process and integrates with all forms of marketing:
Website: Your site forms the foundation and provides a home for your content and supports your marketing tactics.
Social media marketing: Content marketing strategy fuels your social media strategy.
Search Engine Optimisation (SEO): Businesses that publish quality, consistent content are rewarded with higher visibility in the SERPs by search engines.
Email: Targeted email services get the right content in the right inbox at the right time with unbeatable response rates.
Inbound marketing: Content is the foundation for acquiring inbound traffic and leads.
PR: Successful PR content addresses issues readers care about, not their business.
Content marketing offers numerous opportunities to support your business growth, achieving the following goals for you:
- Better Google rankings
- More organic traffic
- Longer time visitors spend on your website
- More understanding of the sensitivities of the target group
- Better brand communication
- More external links through relevant content
- User-generated content through comments and discussions
- More enquiries
- Higher conversion rates
- More newsletter subscribers
- More followers on social media channels
- Better employer branding, more applicants and much more
By combining your expertise – of your products, services and market – with creative approaches that continually connect you to new customers, we’ll deliver the most impactful combination of marketing tactics that help build your business as effectively and efficiently as possible and that will scale as you do.
We can manage the whole journey, or work with you and your team to help at specific stages. Get in touch to kickstart your new content-led marketing plans!
Quality content helps to generate long-term organic traffic. If you feed it and nourish it, over time it will improve as it builds authority and is further refined.
What you get...
A documented content strategy
Consistent quality content production
Syndication & easy sharing
Analytics & reporting
Optimisation & improvisation
