How Airbnb use data to grow
Airbnb are masters of using their data to influence every aspect of their business, from hiring their teams to creating their unique “Airbnb Experience”. This article from Kissmetrics offers a fascinating insight into how Airbnb operate & will help you kick start your data process by offering tips on how to data to identify areas for growth in your business.
“Data is the Voice of the Customer, Data Science is the Interpretation of that Voice
Riley Newman, former head of data science at Airbnb, explains that the company looks at data as the voice of the customer, and data science as the interpretation of that voice. What’s more, Airbnb data scientists are not sitting around, holed up in their cubicles poring over spreadsheets. Instead, they’re actively engaged and organised to partner directly with engineers, designers, product managers and others on various teams.”
Read the full article: https://blog.kissmetrics.com/how-airbnb-uses-data-science/
