Why run an audit?
A website audit is the first step to help you get more value from your website & online marketing.
We review your site to look for opportunities, or red flags, within your current layout, setup, analytics and user experience.
You’ll get immediate recommendations that are backed by data and are actionable – all packed within an easy to understand report. We’ll even give you a call to talk you through the results to make sure you understand the findings and have all the information you need to take action.
How the audit process works
1. LET'S TALK
We’d love to find out more about your business by having an initial call.
To perform an accurate audit we first need to understand your objectives. We’ll discuss how you plan to grow your online business and how you are currently running your website optimisation program – if you have one.
2. ACCESS TO ANALYTICS
We ask for access to your analytics account. Your data and our findings will remain completely confidential (under a non disclosure agreement if you’d prefer).
Access to your analytics allows us to validate our findings. Data makes our recommendations and viewpoint much more objective. We’ll identify some key areas of concern and opportunities.
We can also do a quick health check on your Google Analytics accounts. 95% of the websites we see don’t have optimal levels of tracking – yours could be one of them.
3. WE REVIEW YOUR SITE
We like to show as well as tell, which is why we produce visual reports. We’ll perform a heuristic evaluation of your site and record our findings.
Content will include recommendations for usability improvements, insights from your analytics data, ideas on design and copy and areas to test to increase conversion rate (e.g. sales, enquiries, sign ups).
You’ll receive a written report that you can share with your team – great for getting company-wide understanding and buy-in.
4. DISCUSS NEXT STEPS
You’ll receive a report showing how you could grow your business based on your own data. From here, it’s yours. You can share it to your heart’s content.
Finally, we will book in a follow up call for any questions you might have. This is an opportunity to discuss your next step and how we can help you get the best results from your marketing efforts.