Content marketing strategy sits at the core of effective marketing activities. It establishes a process for creating relevant, high-quality content to engage, intrigue and inform current and potential customers. Without a content marketing strategy – an outline for every piece of content your company puts out into the world – there’s no defined pathway to connect with your customers.

We’ll help you devise and create a strategy to reach a new generation of customers by authentically communicating your initiatives & ethos, and increase engagement with your brand at each stage of the customer journey. By understanding how your customers view content and on what channels, we take a content-led sustainable business marketing approach to drive long-term results that establish and reinforce your presence in the marketplace.

Why content marketing?

Content is the core of your marketing activities

Marketing is impossible without great content, whether written, graphic, video, or a combination of all three. Regardless of what type of marketing tactics you use, content marketing sits at the heart of the process and integrates with all forms of marketing:

Website: Your site forms the foundation and provides a home for your content and supports your marketing tactics

Social media marketing: Content marketing strategy fuels your social media strategy.

Search Engine Optimisation (SEO): Businesses that publish quality, consistent content are rewarded with higher visibility in the SERPs by search engines

PR: Successful PR content addresses issues readers care about, not their business.

Paid Ads: Effective PPC needs great content behind it to work.

Inbound marketing: Content is the foundation for acquiring inbound traffic and leads.

Drive measurable outcomes

Content marketing offers numerous opportunities to support your business growth, achieving the following goals for you:

• Better Google rankings
• More organic traffic
• Longer time visitors spend on your website
• More understanding of the sensitivities of the target group
• Better brand communication
• More external links through relevant content
• User-generated content through comments and discussions
• More enquiries
• Higher conversion rates
• More newsletter subscribers
• More followers on social media channels
• Better employer branding, more applicants and much more

Achieve your targets better, faster and more cost-effectively

By combining your expertise of your products, services and market with creative approaches that continually connect you to new customers, we’ll deliver the most impactful combination of marketing tactics that help build your business as effectively and efficiently as possible. And for those efforts to have long lasting results.

We can manage the whole journey, or work with you and your team to help at specific stages. Get in touch to kickstart your new content-led marketing plans!