Challenge
Approach
We used extensive competitor research and analytical tools to produce a competitive higher ranking two-word plus keyword list.We then built a series of pages that would engage with audiences and get conversions in the form of registrations on the website. The local SEO for the three areas would then start to kick in and make a difference in terms of high-quality traffic to the site.
Organic and Paid search work best together and help to really drive sales. We used very specific longer-term keywords to advertise in Google and Microsoft search engines. Combined with some display brand building to help drive sales.
Continual optimization of the monthly campaigns leads to great increases in traffic that convert.
Results
We created a huge uptake in quality traffic to the site. Generating a reduction in bounce rate and an increase in properties viewed and the length of time on the site.
The number and quality of users and then those converting drastically increased.
Organic traffic increased substantially, and the Goal Completions also saw a huge step up in the right direction.
Our Combined SEO and Paid Search leads to a huge increase over time of high quality converting traffic, providing your business with great returns on investment for your Paid Search and Organic Search (SEO) strategies.
Call Piernine today on 01273 855995 to discuss a comprehensive digital online marketing strategy from one of the South East’s leading agencies.
