Piernine were tasked with improving Cape Horn Engineering’s organic search visibility to increase their presence in the competitive market of yacht building/racing. We also had to fix the issues that were plaguing their website from improving.
Capehorn Engineering is involved in a highly competitive market that involves constant improvements and changes to engineer the highest performing yachts and win the big races. This posed a unique and really interesting challenge that our SEO team enjoyed being a part of.
Our SEO team got cracking by immediately utilising all their knowledge and software tools to find the focus keywords that were going to be key for Cape Horn and optimising around them. Once this was done the team got to work improving the copy, h tags, titles, meta descriptions and a lot more.
To fix Cape Horns website issues we had to use a special software tool that discovered the problems that were holding back their website. Our website team then got to work fixing the issues in the backend of the site.
With the new website, Capehorn Engineering saw;